Phillip Kotler, widely regarded as the father of modern marketing, credits much of his early inspiration to his father, Maurice Kotler. Maurice was a hardworking immigrant from Ukraine who settled in Chicago, where he worked as a furrier to support his family. His dedication, resilience, and values deeply influenced Phillip’s outlook on life, instilling in him the importance of discipline, education, and striving for excellence—qualities that later shaped his groundbreaking contributions to marketing theory.
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Principles of Marketing, 19th Edition,By Phillip Kotler
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